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The web site states the following, "Interested In Franchising With Cool Hand Lukes? Minimum Experience for Operator or Manager." We saw that the web site also stated " 2 years in full service similar type restaurant." It also said " 1 million andor ability to obtain financing. Franchising with Brooks Restaurant Group. This is the secret process which gives our steaks the superb flavor, tenderness, and consistency that our guests rave about on a nightly basis. While there are many benefits to owning a Cool Hand Lukes Steakhouse, three benefit." The header had franchise as the highest ranking optimized keyword. This keyword is followed by restaurant franchise, steakhouse franchise, and steakhouse restaurant which isn't as urgent as franchise. The other words franchising.coolhandlukes.com uses is steak house restaurant. steak restaurant is included and might not be seen by web engines.